Amory Lovins is cofounder and CEO (Research) of Rocky Mountain Institute (www.rmi.org), a 19-year-old, ~50-person, independent, entrepreneurial, nonprofit applied research center in Old Snowmass, Colorado. RMI fosters the efficient and restorative use of natural and human capital to create a secure, prosperous, and life-sustaining world. He also founded and chairs RMI's fourth for-profit spinoff, Hypercar, Inc. (www.hypercar.com), and cofounded its third, E SOURCE (www.esource.com), which was sold to the Financial Times group in 1999.

A consultant physicist educated at Harvard and Oxford, he has received an Oxford MA (by virtue of being a don), seven honorary doctorates, a MacArthur Fellowship, the Heinz, Lindbergh, World Technology, and Hero for the Planet Awards, the Happold Medal, and the Nissan, Mitchell, "Alternative Nobel," and Onassis Prizes; held visiting academic chairs; briefed 14 heads of state; published 27 books and several hundred papers; and consulted for scores of industries and governments worldwide.

The Wall Street Journal's Centennial Issue named him among 39 people in the world most likely to change the course of business in the 1990s, and Car magazine, the 22nd most powerful person in the global automotive industry. His work focuses on transforming the car, real-estate, electricity, water, semiconductor, and several other sectors of the economy toward advanced resource productivity. His latest book is Natural Capitalism: Creating the Next Industrial Revolution (with Paul Hawken and L. Hunter Lovins, 1999, www.natcap.org). The next (autumn 2001) is Small Is Profitable: The Hidden Economic Benefits of Making Electrical Resources the Right Size.

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